Morocco is a country brimming with age-old traditions. That's why it's important to find out about the traditional art of your next destination. That's why we invite you to discover what lies behind Ahwach, one of the old traditions typical of the town of Ouarzazate. Taking advantage of a ceremony to learn a little more about Moroccan tradition can be indispensable.
The beginnings of the Ahwach tradition
With its roots in Amazigh culture, Ahwach is a living tradition in the community of the High Atlas. It uses dance, gestures and words to convey a clear message for this community. This sacred heritage in the eyes of the people of south-east Morocco combines dance and poetry while demonstrating the way of life of the Berber tribes. Ahwach used to be celebrated in the heart of the town of Assarag. Through this tradition, the men and women who take part retrace their history so that it can be passed on to future generations. Drums and tambourines were the instruments most often used for this type of celebration.
Ahwach culture and current developments
It is essential to remember that traditions are not lost over time. They are embedded in a socio-economic context and enable tribes to hold on to unforgettable memories. Ahwach, with the help of the Berber community, is gradually opening up to 21st century developments so that generations can enjoy them. This art form in its own right focuses in particular on values to be passed on in order to preserve the Amazigh way of life. It is therefore necessary to transcribe it so that it can be used as a teaching aid. It is also a way for tourists to learn more about the lives of these different communities.
Ahwach as official art in Ouarzazate
This festive ceremony always took place at night and was accompanied by a choreographed dance. The official and solemn aspect of this tradition already existed at the time of the Glaoua caïds. According to legend, powerful lords were the masters of territories in the south-east during colonisation. This has ensured that the tradition has endured down the ages. In addition, the caïds were very attached to poetry and ensured that Ahwach continued to develop. The caïds of Glaoua group together the kasbahs of TaourirtTelouet and Tifoultoute, which were once arenas. These events were great entertainment for the fiefdoms, which dictated the rules to be followed.
The Ahwach ceremony and traditional Moroccan dress
The women wore white djellabas and held their hair in turbans. These superb outfits were accompanied by authentic Berber jewellery. In addition, the men formed a circle around the women and began to play their drums. The beauty of the poetry and the marvellous dancing by the women made the ceremony perfect. As you go along, you'll notice that the rhythm of the music quickens. This totally folkloric atmosphere shows that Morocco is a country that loves music.
